I started the company as I was looking for gifts and couldn't find what I wanted so I decided to make what I would like to buy, in the hope that others would feel the same. I enjoy producing products, and working with designers. 90% of our items are made on the premises in Jerusalem. It gives me joy to know that our products, made humbly, are shipped around the world. I am constantly looking for new ideas. I feel grateful that I have work I love and that it gives joy. Gifts that make you smile:) Colorful, fun Jewish inspired gifts with chutzpah for your home and kitchen